This guide helps you understand how your voice, face, or performance can be used by AI — and how to protect yourself.

Your Rights

• You must be asked first.
  No one can make a digital version of you (called a “Digital Replica”) without your clear, written consent.
• You must know what it’s for.
  You must be told exactly how your replica will be used, and for how long.
• You must be paid fairly.
  If your digital double is used in another show, film, or ad, you deserve more money. Even if they change your performance after filming, you must be paid.
• You can say no.
  If you don’t want to be turned into a Digital Replica, you don’t have to. Saying “no” should never stop you from getting a role.

 When AI Is Used

• Before filming:
  Producers must tell ACTRA Alberta and clearly say how they’ll use AI.
• On set:
  You must get 48 hours’ notice before they make a Digital Replica of you.
• After filming (post-production):
  If they change your voice or face with AI, you must agree to it, and you must be paid.

 Extra Tips

• If you don’t want your digital double used after you die, say so in your contract.
• If you’re a background performer, and AI makes it look like you’re speaking or acting, you may need to be upgraded and paid more.
• Never agree to AI use if you’re unsure. Ask ACTRA for help.

What AI Can’t Do Without You

• Use your digital double in another show without asking you.
• Change or fake an intimate scene.

For questions or concerns, contact ACTRA Alberta alberta@actra.ca